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Nike / Salvation
Branding and retail store design for Salvation, a youth energy brand that lives to introduce new thinking to the world of sports, art & fashion, meticulously curated with an editor’s eye and an artist’s imagination.
The keyhole logo represents the gateway to the world of action sports as an invitation to partisapate and become an insider. The stark, simple graphic icon is instantly recognisable and becomes the symbol that encapsulates the overall brand. It has been designed to embody the idea of discovery and exploration. We named it The Gateway.
Creative Director: Michael Leon
Creative Director: Paul Stec
Art Director: Paul Hutchison -
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